Startup Playbook Podcast Episode 4: Finding a Cofounder

Some of the largest and most successful tech companies in the world today were founded not by solo entrepreneurs striking out on their own, but by two people who formed strong and dynamic partnerships. Steve Jobs and Steve Wozniak, Bill Gates and Paul Allen, Larry Page and Sergey Brin—these titans of industry proved the validity in the old adage that two heads can definitely be better than one, especially if those two heads can work together toward a common vision.

If you’re starting a product or a company and want to join forces with someone else, how can you ensure that they will be someone who can work with you to be on the same page every step of the way? How can you successfully merge skillsets, ideals, and working styles?

In the fourth episode of the Startup Playbook podcast series, the cofounders of Tellus provide some answers to these questions.


Tellus’ cofounders, Tania Abedian Coke and Kevin Hsu, met in graduate school, and after forming a friendship based on in-depth discussions about their true passions—healthcare and the technology that can improve it—they realized they had the same aspirations for building a new product. They decided to officially team up as cofounders.

Tania and Kevin are truly the yin to each other’s yang. They work together beautifully because of their differences: Tania is chatty where Kevin is more reserved, and their areas of expertise cover different fields. Along with their differences, the two have a lot in common, especially when it comes to their values: They both have a passion for innovative healthcare. They have shared experiences in caring for aging grandparents. And, quite simply, they’re both just good people.

To hear the story of how they agreed to be cofounders, and to gain insight into the process of working with a teammate successfully, tune into episode 4 of the Startup Playbook podcast series. Listen to the episode on iTunesSoundCloud, or wherever you get your podcasts.