Startup Playbook Podcast Episode 3: Pitching Investors

Building any kind of product requires funding, and to get that money, you have to talk to people; you have to convince them that you and your product are worth the investment. Thus, the pitch—that dreaded, often rejection-frought meeting between entrepreneurs and investors—is worth doing right.

A strong pitch should create—in the words of All Turtles CEO Phil Libin—a feeling of FOMO in the investor. Essentially, the investor should feel like they would be missing out on something great if they chose not to fund you.

Easier said than done, but there are strategies to keep in mind when formulating a pitch. There are three helpful questions that can serve as the scaffolding for a pitch outline: Why this? Why you? And why now?


Why this? Why is this the product you are building? Why is this a product the world needs? Why is it something that can solve a real problem?

Why you? Why are you the right person to be building this product?

Why now? Why is now the best possible time in the history of the world for this product exist? Why is now the crucial time to invest in it?

By ensuring that your pitch answers these three questions, you will have set yourself up for (better chances of) success.

Yet answering those questions is only the beginning. For more tips on how to pitch investors, listen to Mursal Hedayat, the cofounder of the All Turtles product Chatterbox, on the third episode of the Startup Playbook podcast series. She speaks candidly about the reality of rejection, and how she’s able to turn it into motivation for moving forward. Listen to the episode on iTunes, SoundCloud, or wherever you get your podcasts.